Masters Group With Guest Lori Wiles

About this event

Former KC IABC leader and now Colorado-based fractional CMO Lori Wiles, ABC, joins us to share insights.

Many of us know Lori from her days working for best-in-class companies here. Now, she is speaking regionally and nationally and will share with us some valuable takeaways from presentations she's made recently, including:

• How organizations need to resist the urge to have AI drive strategy, so that the tail doesn't end up wagging the dog

• The important factors in aligning strategies with channels to create a true integrated marketing communications approach

• How to define your brand voice first, and then how to use AI to best support it

Please join us for what will be a very topical discussion to help you add value to your clients, customers and employees.

KC/IABC Masters is a forum for experienced business communicators, usually with at least 10 years in the field. Participation for members is free; the nonmember fee is $10. Everyone purchases their own meal and beverage upon arrival. Registration is required for members and nonmembers.

From KC-IABC Masters